5, 3, 2 Post Strategy Breakdown
Post strategy is key to your making social media successful. We have briefly spoken about 5, 3, 2 strategy by TA McCann from gist.com but we wanted to dive deeper into some ideas about what content you could create.
5: Content Sharing Post Strategy
This subject is relatively simple though can’t always be planned. Most business owners will have an interest in what is happening in their market, be it property or candles. With this in mind you can share news from industry news feeds, suppliers and clients
Sharing Supplier Updates
Your suppliers share content about new products, software updates and general news about your market. Leverage this to your own advantage by sharing these updates, they are doing half of the work for you.
For Home Automation Installers
For Estate Agents
You don’t need to share content that is related to you or your business directly, share content that is related to your industry and your clients. Anything that your clients will be interested in.
3: Original Content Post Strategy
Here is where you share before and after photos of work you have done, new products and services, case studies and company blog posts
Blog Post Announcement
Before & After
New Product Announcement
2: ‘Non Work’ and Personal Content Post Strategy
To humanise your company you need to be human. By sharing employee achievements, photos from conferences you attended and even photos from the office you will help people relate to you and your business
Employee Achievements
Office Life
Golden Rule For Social Media
Don’t sell, sell, sell. People don’t like being sold to, we are all bombarded with adverts on TV, Billboards, Social Media, even this website has ads. You have to sell on occasion just to let your customers and clients know you do. Just not every post.
Tweet
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